
What’s in a name?
Its called cute, so it must be cute… yes, these products definitely earn their name!

Hush Hush nursing cover: The fabric is really pretty and designed more for mom than baby, so it looks less obvious than baby-printed fabric. It covers baby and mom really well for a discreet feed, even in a crowded restaurant. The Hush Hush nursing cover has a strap that can be adjusted, that fits around mom’s neck and then the cover hangs over baby. I found it really easy to use, and the piece of boning that allows you to see your baby is fabulous, allowing constant eye contact making bonding so much more. I really like this nursing cover, as its locally made, and really affordably priced.

Busy Bib: As I have mentioned numerous times on this here blog… I have a drooler… a major spit factory. And then he started eating and trying to feed himself… He makes an EPIC mess. So when Nira said she’d send me the sleeved bib to try, I was over the moon. What a genius product!! It covers Elijah’s whole chest, and part of his pants, and both arms. Its easy to clean and dries really quickly. So bring on the messy butternut, or jelly-messy play! (I need to say, I am really not very phased about him getting dirty or making a mess, I realise its part of growing up, so it doesn’t bug me, but this bib is just perfect for those times you just need your kid to stay clean for 5 minutes longer).

Perky Poncho: This has got to be the cutest little raincoat ever! Complete with ears! My one is a tad too big for Elijah, but he will grow into it – and since he isn’t walking yet, he hasn’t ventured out into the puddles with it. I do think that this poncho will be awesome for toddlers who want to jump in puddles in the rain, or when you need to go out in winter, just for added dryness. And it looks so freaking cute!!
I asked Nira Lincoln, the owner of Oh So Cute, to answer some questions so we can get to know more about the person behind this cute company:
Tell me something about yourself/family?
I have a daughter that surprises and inspires me each and every day
What did you do after school?
I studied and then did a gap year travelling around North America, Europe and India
Where are you based?
In Cape Town
What inspired you to start “Oh So Cute”?
My 3 year old daughter, Samantha, has always been my inspiration. I also noticed that there seemed to be a shortage here of practical products for babies and young children and that many people were resorting to getting items sent from overseas. I thought we should be capable of producing these things right here in South Africa and making them even better.
Where does the name come from?
When I started to make the oh so cute… products I kept looking at them and thinking how cute they are. The little ones who end up using the products are so cute too so the name stuck. When people see the products for the first time they always remark how cute they are and then realise that is actually their name.
Where do you want the business to go in the future?
My aim is to make oh so cute… to grow from strength to strength and be readily available throughout the country. I have so many fantastic accessories that I would like to develop, all aimed at making parenting simpler. I would also love to be able to keep producing products that are competitively priced and good value right here in South Africa.
Which of your creations is your favourite and why?
I would have to say that it is the Busy Bib as this was the first product I started working on. When my daughter started solids I could not understand what the purpose was of a small handkerchief sized bib that had to be washed after every meal. When I looked around for a solution there didn’t seem to be anything suitable so I decided to make the perfect bib that could also be used for anything that involved getting messy. I love my other products too but the Busy Bib will always be special.
Check out Oh So Cute’s website for the range of colours, and follow them on Facebook for updates.